Labeeb is an Arabic financial assistant for banks, it will be integrated with the banking apps to make the transactions faster by using voice commands
My Contributions.
Stakeholder Interviews Competitors Audit User Interviews Personas User flows Information Architecture Legibility Testing Wireframes UI Design & HF Prototype Testing & Analytics
“We are looking to handle every transaction in the app by Labeeb, trying to convince a high percentage of the current customers to use Labeeb instead of the regular app transactions”
Stakeholder Interviews.
Mohammed Ahmed
AI Technical Product Manager
We’ve conducted many interviews to get the business requirements and data analytics from the bank app
Competitors Audit.
Top financial assistants
Erica Bank of America
Eno Capital One
Smart assistant US Bank
Open Domain assistants
“I always visit the branch to transfer money for my daughter, who is living abroad, it is too complicated to do that through the app” Female - 34 years old
User InterViews.
12 Interviews
We’ve conducted 12 user interviews with the target Audience, the most of the bank customers are employees 30-40 years old, and they have a marketing plan to target the youth.
Personas.
We split our users into two personas
Intents list.
Information Architecture.
User flow.
Legibility Test.
We always face many problems while using an Arabic typeface; due to technical and legibility issues. We decided to make a legibility test for two Google typefaces with 11 of our target users
