Labeeb Financial Assistant.

AI Voice Assistant
Project Overview.
Labeeb is an Arabic financial assistant for banks, it will be integrated with the banking apps to make the transactions faster by using voice commands
My Contributions.
Stakeholder Interviews
Competitors Audit
User Interviews
User flows
Information Architecture
Legibility Testing
UI Design & HF Prototype
Testing & Analytics
“We are looking to handle every transaction in the app by Labeeb, trying to convince a high percentage of the current customers to use Labeeb instead of the regular app transactions”
Stakeholder Interviews.
Mohammed Ahmed
AI Technical Product Manager
We’ve conducted many interviews to get the business requirements and data analytics from the bank app

Competitors Audit.

Top financial assistants


Bank of America


Capital One

US Bank

Smart assistant
US Bank

Open Domain assistants

Open domain assistants
“I always visit the branch to transfer money for my daughter, who is living abroad, it is too complicated to do that through the app”
Female - 34 years old
User InterViews.
12 Interviews
We’ve conducted 12 user interviews with the target Audience, the most of the bank customers are employees 30-40 years old, and they have a marketing plan to target the youth.


We split our users into two personas

Persona 1 - Salma Ahmad - Sicence TeacherPersona 2 - Ahmad Saeed - Engineer

Intents list.

Salma - Science teacher

Information Architecture.

Information architecture

User flow.

User flow

Legibility Test.

We always face many problems while using an Arabic typeface; due to technical and legibility issues.
We decided to make a legibility test for two Google typefaces with 11 of our target users

Almarai font
IBM Plex sans Arabic font



Contrast Test.

All colors meet “AA” Accessibility criteria*

15.1:1 conrast ratio15.1:1 conrast ratio13.55:1 conrast ratio10.99:1 conrast ratio10.6:1 conrast ratio4.53:1 conrast ratio12.48:1 conrast ratio6.54:1 conrast ratio

UI Sample.

Onboarding screenAnswer screenHome screenHome screen lightIntents list screenAnswer screenSpeak screenHome screen after noon

Tools Used:

figma logoFigjam logoafter effects logolottie files logogoogle docs logogoogle sheets logo

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