Labeeb, an Arabic financial assistant designed for banks, aims to enhance transaction speed by incorporating voice commands into banking applications.
My Contributions.
Stakeholder Interviews Competitors Audit User Interviews Personas User flows Information Architecture Legibility Testing Wireframes UI Design & HF Prototype Testing & Analytics
“Our goal is to utilize Labeeb for handling all transactions within the app, aiming to persuade a significant portion of existing customers to switch from regular app transactions to using Labeeb.”
Stakeholder Interviews.
Mohammed Ahmed
AI Technical Product Manager
We have conducted several stakeholders interviews to obtain the business requirements and data analytics from the banking application.
Competitors Audit.
Top financial assistants
Erica Bank of America
Eno Capital One
Smart assistant US Bank
Open Domain assistants
“I frequently find myself visiting the bank branch to transfer money to my daughter, who resides overseas, as it is too complex to accomplish this through the mobile application.” Female - 34 years old
User InterViews.
12 Interviews
We have conducted a total of 12 user interviews with our target audience, consisting mostly of bank customers who are employees between the ages of 30 and 40.
Personas.
We have divided our users into two distinct personas
Intents list.
Information Architecture.
User flow.
Legibility Test.
When using an Arabic typeface, we consistently encounter numerous challenges related to technical aspects and legibility. To address this, we have undertaken a legibility test with 11 of our target users, comparing two Google typefaces.
Wireflows.
Contrast Test.
All colors adhere to the "AA" Accessibility criteria, ensuring compliance with accessibility standards.
